Open Alberta video 30 second spot

OPEN ALBERTA Video: 

In honour of the UN's International Day to Eradicate Poverty, members of the Disability Action Hlal present our "Open Alberta" 30-second spot video. 

Open Alberta 30 second spot October 2025 by Disability Action Hall

To read the captions, click on the video cc option within the video frame.  
To read along with the audio written description timed with images, click on this link (by Descript) 

Plain text below: 

Frame 1
Image of a white bottle of pills on a kitchen table, as a silver refrigerator opens the door and the fridge has one apple on the shelf. Right side text reads Canadians with disabilities, 78% face one or more barriers with access, we all pay in lost potential. Open Alberta text also on left side.

(Voiceover)
When we ignore the barriers others face, we all pay the price in lost potential, strained services and divided communities. 

Frame 2, 3, 4 

Various scenes with words in yellow text  "Choose understanding" On the right side a blue outline of the province of Alberta reads, Open doors, Open minds, Open Alberta in white text. 

Frame 2 

A teacher high-fives a young 10-year-old student, smiling together with a disability in the classroom, for a lesson learned.

Frame 3

A male store owner of Middle Eastern descent, in his early 40s, walks out with a customer in her mid-30s, black, who holds the leash of a yellow lab guide dog and wears an eye patch, walks out of the store onto an accessible ramp and smiles and waves goodbye. 

Frame 4

A younger female holding groceries in a brown paper bag watches as her female middle-aged customer uses sign language on the front step of her home.  

(Voiceover)

And when we choose understanding over judgment, and inclusion over indifference, everyone benefits.

Frame 5

A diverse group of voters sit in a large public building after a vote party. With the words Alberta has 1.4 million people living with a disability. (Stats Canada)

(Voiceover)

Dignity is not optional. Albertans deserve better

Frame 6

Two people sit on the stairs at the protest, a young black woman wearing a hijab smiles, on her right is a young white male with Down syndrome looks downward to a sign that reads "Access for All" resting on his lap. 

Frame 7 

More people at a protest at the Alberta legislature with signs, a larger sign that reads "Access for All" in a crowd of Albertans, while an interpreter signs near the speaker on the microphone.

(Voiceover)

Inclusion is innovation. Albertans are smart, bold, and ready for more. 

Frame 8

A woman in her early 20s of mixed-race with pale-coloured skin, Asian eyes, and freckles and long dark hair, holds out her hand where a pink wild Alberta rose rests and blows on the petals as the camera zooms tightly into her face and smiles. Words of Open Doors, Open Minds, Open Alberta. 

(Voiceover)

Let's Open Alberta for everyone to live with dignity

Frame 9

Black screen with Disability Action Hall logo and text: 

'Brought to you by the members of the Disability Action Hall, October 2025